Introducing my new favourite beauty store…Innisfree
I just found my new favourite place on earth! Granted, it is a cosmetic shop and not quite The Great Wall of China (we haven’t been yet) but it’s beautiful. Let me introduce you to Innisfree, a South Korean cosmetics brand owned by Amore Pacific. Not only does it have an incredible range of products from make-up to skin care, Innisfree is one of few Korean brands that use organic ingredients which are certified by France’s ECOCERT organisation making it ECO friendly! Hooray! Guilt free shopping…
Launched in 2000, Innisfree is a naturalism-oriented cosmetics brand whose name originated from W. B. Yeats’ poem, ‘The Lake Isle of Innisfree‘.
Innisfree offers a 100% natural product range, fresh from the beautiful Jeju Islands in South Korea. The most popular product range includes the Green Tea product line, freshly grown and cared for at Innisfree’s own tea garden, Seokwang Green Tea Garden.
Green tea has been used as an anti-ageing product for many years, not just through consumption but also through application on to the skin. From a recent interview with Today Online, senior researcher Sejin Yoo at Sulloccha Green Tea Research and Development Centre and Green Beauty Lab on Jeju Island, said the Innisfree was;
“always experimenting with new species of tea to use as cosmetics. Green tea has anti-ageing effects. It blocks skin oxidisation, encourages collagen and strengthens skin, too.”
Not only do I love cosmetics, I love GREEN cosmetics. There’s nothing more satisfying than purchasing a small, recycled and beautifully wrapped set of skin care products. Having worked at LUSH Cosmetics Liverpool, I know only the true value of company ethics and the importance of highlighting this throughout every aspect of the brand all the way down to your employees.
As soon as you enter an Innisfree store, their eco-friendly ethos is more than apparent. Every single product is made using recyclable containers and materials, business cards are made of recycled tangerine peel and light wood is used to display all their products.
Two buzzwords that have started to creep their way into the cosmetics industry are Eco-Friendly and Fair-Trade. Like a handful of its direct competitors, Innisfree has formed a fair-trade partnership with the villagers of Jeju Island. Ingredients such as camellia petals used in their Green Tea Cleansing Foam, Green Tea Moisturising Cream and Jeju Volcanic Pore Toner are examples of this.
Employees also lend a direct hand to protecting the planet by collecting waste wood and picking up rubbish including working alongside Jeju Olle Organisation.
Walking into the Innisfree store puts you into an immediate trance. It’s clean, it’s green and it’s full of beauty products and tools I’ve never seen before. The music playing in the background is simple and relaxing, almost like birdsong, listen here! The smell is incredible. Like my dear old friend LUSH, you can smell the store from the first floor already (it’s 3 stories high!). It’s a welcoming breath of fresh air compared to the pollution in the outside air.
Each section is displayed in the most serene way with natural wood used to showcase products in their best light. Unfortunately I wasn’t able to take pictures inside the store but here are a few snaps from the outside.
Innisfree green cafe
This HAD to have a mention. Not only do they sell products for the outside of your skin, but also the inside! Woop!
The Shanghai Flag Ship store has its own Innisfree Green Cafe on the middle floor. Serving the most delicious green tea lattes using imported Korean milk with little green tea lollipop cakes, your taste buds end up buzzing with flavours!
It’s my new favourite relaxing hang-out after a busy day of window shopping and a place well-worth experiencing.